Founded in New York City and now based in Shoreditch, London, CDM follows the marketing signals shaped by current realities and the economy.
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1 October 2026 / 9 min
Trace how Gymshark links athletes, events, content and product feedback, then use a practical loop to build creator relationships that compound.
Read the articleTrace how Gymshark links athletes, events, content and product feedback, then use a practical loop to build creator relationships that compound.
See how Notion combines duplicable templates, creator proof and community educators to shorten setup and support meaningful product adoption.
Learn how GoPro turns customer footage into governed media across channels through submission rules, selection, licensing, rewards and distribution.
Understand how LEGO Ideas combines fan submissions, support thresholds, expert review, rights and launch proof in one governed demand funnel.
See how Figma safely makes expert work inspectable and duplicable inside its product, with a practical framework for community-led distribution.
See how Spotify converts listening data into identity stories, creator participation and sharing, with a transfer test for your own product.
Global scale or local relevance? Designing creator programmes across markets. Explore strategic job, audience tension, creator role, with practical steps, evidence checks and a worked example.
How to turn a creator community into a durable brand growth asset. Explore scale rule for turn a creator community into a durable brand growth asset, strategic job, audience tension, with practical steps, evidence checks and a worked example.
Niche creators versus mass reach: when smaller audiences create more value. Explore learning cadence, scale rule, strategic job, with practical steps, evidence checks and a worked example.
B2B creator marketing: how experts create demand before buyers enter the funnel. Explore evidence model, learning cadence, scale rule, with practical steps, evidence checks and a worked example.
Direct, agency, platform or hybrid: choosing a creator marketing operating model. Explore operating owner, evidence model, learning cadence, with practical steps, evidence checks and a worked example.
Creator economy marketing: the complete strategy guide for brands. Explore strategic job, audience tension, creator role, with practical steps, evidence checks and a worked example.
How to build the business case and budget for creator marketing. Explore value exchange for build the business case and budget for creator marketing, operating owner, evidence model, with practical steps, evidence checks and a worked example.
How to set creator marketing objectives across the full customer journey. Explore creator role for set creator marketing objectives across the full customer journey, value exchange, operating owner, with practical steps, evidence checks and a worked example.
Creator economy marketing versus influencer marketing: what actually differs. Explore audience tension, creator role, value exchange, with practical steps, evidence checks and a worked example.
From one-off posts to creator partnerships that compound explained with practical steps, evidence checks, decision rules and the limits that change the answer.
Learn creator marketing maturity model. Get a clear framework, practical steps, evidence checks, decision rules and the limits that matter for confident execution.
CDM is an independent marketing media journal reporting on visibility, content creation, AI visibility, and relevance in the context of today’s economy.
The publication is handled by leading marketing experts who turn fast-moving signals into clear, useful guidance.
About CDMExpert-led analysis, clear frameworks, and grounded guidance for marketing decisions being made now.
17 articles
Trace how Gymshark links athletes, events, content and product feedback, then use a practical loop to build creator relationships that compound.
See how Notion combines duplicable templates, creator proof and community educators to shorten setup and support meaningful product adoption.
Learn how GoPro turns customer footage into governed media across channels through submission rules, selection, licensing, rewards and distribution.
Understand how LEGO Ideas combines fan submissions, support thresholds, expert review, rights and launch proof in one governed demand funnel.
See how Figma safely makes expert work inspectable and duplicable inside its product, with a practical framework for community-led distribution.
See how Spotify converts listening data into identity stories, creator participation and sharing, with a transfer test for your own product.
Global scale or local relevance? Designing creator programmes across markets. Explore strategic job, audience tension, creator role, with practical steps, evidence checks and a worked example.
How to turn a creator community into a durable brand growth asset. Explore scale rule for turn a creator community into a durable brand growth asset, strategic job, audience tension, with practical steps, evidence checks and a worked example.
Niche creators versus mass reach: when smaller audiences create more value. Explore learning cadence, scale rule, strategic job, with practical steps, evidence checks and a worked example.
B2B creator marketing: how experts create demand before buyers enter the funnel. Explore evidence model, learning cadence, scale rule, with practical steps, evidence checks and a worked example.
Direct, agency, platform or hybrid: choosing a creator marketing operating model. Explore operating owner, evidence model, learning cadence, with practical steps, evidence checks and a worked example.
Creator economy marketing: the complete strategy guide for brands. Explore strategic job, audience tension, creator role, with practical steps, evidence checks and a worked example.
How to build the business case and budget for creator marketing. Explore value exchange for build the business case and budget for creator marketing, operating owner, evidence model, with practical steps, evidence checks and a worked example.
How to set creator marketing objectives across the full customer journey. Explore creator role for set creator marketing objectives across the full customer journey, value exchange, operating owner, with practical steps, evidence checks and a worked example.
Creator economy marketing versus influencer marketing: what actually differs. Explore audience tension, creator role, value exchange, with practical steps, evidence checks and a worked example.
From one-off posts to creator partnerships that compound explained with practical steps, evidence checks, decision rules and the limits that change the answer.
Learn creator marketing maturity model. Get a clear framework, practical steps, evidence checks, decision rules and the limits that matter for confident execution.