Founded in New York City and now based in Shoreditch, London, CDM follows the marketing signals shaped by current realities and the economy.
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11 September 2026 / 9 min
How brands should disclose meaningful AI use in marketing content. Explore automation boundary, human owner, evidence requirement, with practical steps, evidence checks and a worked example.
Read the articleHow brands should disclose meaningful AI use in marketing content. Explore automation boundary, human owner, evidence requirement, with practical steps, evidence checks and a worked example.
How creators become authoritative entities online. Explore permission, source packaging, distribution path, with practical steps, evidence checks and a worked example.
How to create a source-of-truth page for a brand, product or creator. Explore source-of-truth page for create a source-of-truth page for a brand, product or creator, entity clarity, evidence trace, with practical steps, evidence checks and a worked example.
How AI answer systems find, evaluate and cite web content. Explore source-of-truth page, entity clarity, evidence trace, with practical steps, evidence checks and a worked example.
Incrementality in creator marketing: how to estimate what would not have happened otherwise. Explore signal map, data quality, attribution boundary, with practical steps, evidence checks and a worked example.
The creator-led social commerce funnel: from discovery to repeat purchase. Explore offer logic, path to purchase, attribution design, with practical steps, evidence checks and a worked example.
Creator content formats by objective: a decision matrix for brands. Explore creator truth, concept territory, production agreement, with practical steps, evidence checks and a worked example.
How to audit a creator audience for quality, fraud and inflated influence. Explore context fit for audit a creator audience for quality, fraud and inflated influence, audience integrity, creative compatibility, with practical steps, evidence checks and a worked example.
How to set creator marketing objectives across the full customer journey. Explore creator role for set creator marketing objectives across the full customer journey, value exchange, operating owner, with practical steps, evidence checks and a worked example.
How to design a marketing team for creator-led growth and AI discovery. Explore data permission for design a marketing team for creator-led growth and ai discovery, automation boundary, human owner, with practical steps, evidence checks and a worked example.
Creator sponsorship disclosures: how to be clear without breaking the content. Explore data permission, automation boundary, human owner, with practical steps, evidence checks and a worked example.
How creator mentions shape a brand’s public information footprint. Explore claim capture, permission, source packaging, with practical steps, evidence checks and a worked example.
Entity clarity for marketers: helping search and AI systems understand who you are. Explore answer object, source-of-truth page, entity clarity, with practical steps, evidence checks and a worked example.
SEO, AEO and GEO: what changes, what overlaps and what marketers should do. Explore answer object, source-of-truth page, entity clarity, with practical steps, evidence checks and a worked example.
Creator marketing KPIs by funnel stage: what to measure and why. Explore baseline, signal map, data quality, with practical steps, evidence checks and a worked example.
How to design an affiliate programme creators actually want to join. Explore creator-product fit for design an affiliate programme creators actually want to join, offer logic, path to purchase, with practical steps, evidence checks and a worked example.
How to turn a marketing objective into a creator campaign concept. Explore audience insight for turn a marketing objective into a creator campaign concept, creator truth, concept territory, with practical steps, evidence checks and a worked example.
Creator-audience fit: a practical framework for evaluating relevance. Explore creator authority, context fit, audience integrity, with practical steps, evidence checks and a worked example.
Creator economy marketing versus influencer marketing: what actually differs. Explore audience tension, creator role, value exchange, with practical steps, evidence checks and a worked example.
The contemporary marketing operating system: creators, AI, data and human judgment. Explore customer consequence, data permission, automation boundary, with practical steps, evidence checks and a worked example.
Learn creator discovery audit. Get a clear framework, practical steps, evidence checks, decision rules and the limits that matter for confident execution.
Learn content pruning and consolidation. Get a clear framework, practical steps, evidence checks, decision rules and the limits that matter for confident execution.
Learn ai agents and brand readiness. Get a clear framework, practical steps, evidence checks, decision rules and the limits that matter for confident execution.
A practical experiment library for creator marketing teams explained with practical steps, evidence checks, decision rules and the limits that change the answer.
Learn from creator sale to customer relationship. Get the key sequence, decision criteria, evidence checks and limits needed to make a defensible marketing decision.
Learn creator campaign retrospective. Get a clear framework, practical steps, evidence checks, decision rules and the limits that matter for confident execution.
From one-off posts to creator partnerships that compound explained with practical steps, evidence checks, decision rules and the limits that change the answer.
Learn creator marketing maturity model. Get a clear framework, practical steps, evidence checks, decision rules and the limits that matter for confident execution.
From one-off posts to creator partnerships that compound explained with practical steps, evidence checks, decision rules and the limits that change the answer.
CDM is an independent marketing media journal reporting on visibility, content creation, AI visibility, and relevance in the context of today’s economy.
The publication is handled by leading marketing experts who turn fast-moving signals into clear, useful guidance.
About CDMExpert-led analysis, clear frameworks, and grounded guidance for marketing decisions being made now.
29 articles
How brands should disclose meaningful AI use in marketing content. Explore automation boundary, human owner, evidence requirement, with practical steps, evidence checks and a worked example.
How creators become authoritative entities online. Explore permission, source packaging, distribution path, with practical steps, evidence checks and a worked example.
How to create a source-of-truth page for a brand, product or creator. Explore source-of-truth page for create a source-of-truth page for a brand, product or creator, entity clarity, evidence trace, with practical steps, evidence checks and a worked example.
How AI answer systems find, evaluate and cite web content. Explore source-of-truth page, entity clarity, evidence trace, with practical steps, evidence checks and a worked example.
Incrementality in creator marketing: how to estimate what would not have happened otherwise. Explore signal map, data quality, attribution boundary, with practical steps, evidence checks and a worked example.
The creator-led social commerce funnel: from discovery to repeat purchase. Explore offer logic, path to purchase, attribution design, with practical steps, evidence checks and a worked example.
Creator content formats by objective: a decision matrix for brands. Explore creator truth, concept territory, production agreement, with practical steps, evidence checks and a worked example.
How to audit a creator audience for quality, fraud and inflated influence. Explore context fit for audit a creator audience for quality, fraud and inflated influence, audience integrity, creative compatibility, with practical steps, evidence checks and a worked example.
How to set creator marketing objectives across the full customer journey. Explore creator role for set creator marketing objectives across the full customer journey, value exchange, operating owner, with practical steps, evidence checks and a worked example.
How to design a marketing team for creator-led growth and AI discovery. Explore data permission for design a marketing team for creator-led growth and ai discovery, automation boundary, human owner, with practical steps, evidence checks and a worked example.
Creator sponsorship disclosures: how to be clear without breaking the content. Explore data permission, automation boundary, human owner, with practical steps, evidence checks and a worked example.
How creator mentions shape a brand’s public information footprint. Explore claim capture, permission, source packaging, with practical steps, evidence checks and a worked example.
Entity clarity for marketers: helping search and AI systems understand who you are. Explore answer object, source-of-truth page, entity clarity, with practical steps, evidence checks and a worked example.
SEO, AEO and GEO: what changes, what overlaps and what marketers should do. Explore answer object, source-of-truth page, entity clarity, with practical steps, evidence checks and a worked example.
Creator marketing KPIs by funnel stage: what to measure and why. Explore baseline, signal map, data quality, with practical steps, evidence checks and a worked example.
How to design an affiliate programme creators actually want to join. Explore creator-product fit for design an affiliate programme creators actually want to join, offer logic, path to purchase, with practical steps, evidence checks and a worked example.
How to turn a marketing objective into a creator campaign concept. Explore audience insight for turn a marketing objective into a creator campaign concept, creator truth, concept territory, with practical steps, evidence checks and a worked example.
Creator-audience fit: a practical framework for evaluating relevance. Explore creator authority, context fit, audience integrity, with practical steps, evidence checks and a worked example.
Creator economy marketing versus influencer marketing: what actually differs. Explore audience tension, creator role, value exchange, with practical steps, evidence checks and a worked example.
The contemporary marketing operating system: creators, AI, data and human judgment. Explore customer consequence, data permission, automation boundary, with practical steps, evidence checks and a worked example.
Learn creator discovery audit. Get a clear framework, practical steps, evidence checks, decision rules and the limits that matter for confident execution.
Learn content pruning and consolidation. Get a clear framework, practical steps, evidence checks, decision rules and the limits that matter for confident execution.
Learn ai agents and brand readiness. Get a clear framework, practical steps, evidence checks, decision rules and the limits that matter for confident execution.
A practical experiment library for creator marketing teams explained with practical steps, evidence checks, decision rules and the limits that change the answer.
Learn from creator sale to customer relationship. Get the key sequence, decision criteria, evidence checks and limits needed to make a defensible marketing decision.
Learn creator campaign retrospective. Get a clear framework, practical steps, evidence checks, decision rules and the limits that matter for confident execution.
From one-off posts to creator partnerships that compound explained with practical steps, evidence checks, decision rules and the limits that change the answer.
Learn creator marketing maturity model. Get a clear framework, practical steps, evidence checks, decision rules and the limits that matter for confident execution.
From one-off posts to creator partnerships that compound explained with practical steps, evidence checks, decision rules and the limits that change the answer.