Founded in New York City and now based in Shoreditch, London, CDM follows the marketing signals shaped by current realities and the economy.
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10 September 2026 / 9 min
The creator-led social commerce funnel: from discovery to repeat purchase. Explore offer logic, path to purchase, attribution design, with practical steps, evidence checks and a worked example.
Read the articleThe creator-led social commerce funnel: from discovery to repeat purchase. Explore offer logic, path to purchase, attribution design, with practical steps, evidence checks and a worked example.
How to design an affiliate programme creators actually want to join. Explore creator-product fit for design an affiliate programme creators actually want to join, offer logic, path to purchase, with practical steps, evidence checks and a worked example.
Learn from creator sale to customer relationship. Get the key sequence, decision criteria, evidence checks and limits needed to make a defensible marketing decision.
CDM is an independent marketing media journal reporting on visibility, content creation, AI visibility, and relevance in the context of today’s economy.
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3 articles
The creator-led social commerce funnel: from discovery to repeat purchase. Explore offer logic, path to purchase, attribution design, with practical steps, evidence checks and a worked example.
How to design an affiliate programme creators actually want to join. Explore creator-product fit for design an affiliate programme creators actually want to join, offer logic, path to purchase, with practical steps, evidence checks and a worked example.
Learn from creator sale to customer relationship. Get the key sequence, decision criteria, evidence checks and limits needed to make a defensible marketing decision.