Who Owns the Customer Data Generated by a Creator Campaign?
Map who may collect, access, use, share, retain and delete creator-campaign customer data across platforms, forms, agencies and CRMs, with clear controls.
18 October 2026Read article
Independent marketing media journal
Marketing for the present-day consumer.
Founded in New York City and now based in Shoreditch, London, CDM follows the marketing signals shaped by current realities and the economy.
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18 October 2026 / 8 minWho Owns the Customer Data Generated by a Creator Campaign?
Map who may collect, access, use, share, retain and delete creator-campaign customer data across platforms, forms, agencies and CRMs, with clear controls.
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How Do You Calculate Refund-Adjusted Affiliate Revenue in Shopify or Stripe?
Calculate affiliate revenue from settled payments, refunds and reversals with a transaction ledger, worked formula, QA tests and payout controls.
10 October 2026Read article
How Do You Measure Creator Cohorts and Repeat Purchase With Shopify and Klaviyo?
Measure creator cohorts across Shopify and Klaviyo with stable identity, refund-aware value curves, repeat-purchase formulas, QA and decisions.
10 October 2026Read article
How Do You Govern Lifecycle Stages for Creator Leads in HubSpot?
Govern creator-sourced leads in HubSpot with explicit stage rules, source fields, reset controls, QA tests, sales reconciliation and audit records.
10 October 2026Read article
How Do You Correct a Wrong Price or Offer Published Across Multiple Channels?
A cross-channel runbook for stopping a pricing error, finding affected buyers, choosing remediation and proving that every offer was corrected.
4 October 2026Read article
What Does the Fashion Nova FTC Case Teach About Review Governance?
A detailed, fact-checked Fashion Nova case analysis with controls for review intake, moderation, publication, ratings, exceptions and audit records.
2 October 2026Read article
How Does Sephora Connect Community Content to Loyalty and Commerce?
See how Sephora responsibly links member identity, community participation, shoppable content and rewards, with a practical triangle for retail teams.
1 October 2026Read article
Product seeding without waste: a responsible creator sampling framework
Product seeding without waste: a responsible creator sampling framework. Explore demand signal, creator-product fit, offer logic, with practical steps, evidence checks and a worked example.
27 September 2026Read article
How to compensate creators: flat fees, commission, licensing and hybrid models
How to compensate creators: flat fees, commission, licensing and hybrid models. Explore scale boundary for compensate creators, demand signal, creator-product fit, with practical steps, evidence checks and a worked example.
24 September 2026Read article
Creator storefronts and curated collections: building a persistent sales channel
Creator storefronts and curated collections: building a persistent sales channel. Explore retention signal, scale boundary, demand signal, with practical steps, evidence checks and a worked example.
22 September 2026Read article
Live shopping strategy: when real-time creator commerce makes sense
Live shopping strategy: when real-time creator commerce makes sense. Explore margin check, retention signal, scale boundary, with practical steps, evidence checks and a worked example.
19 September 2026Read article
Creator links and discount codes: what they measure-and what they miss
Creator links and discount codes: what they measure-and what they miss. Explore attribution design, margin check, retention signal, with practical steps, evidence checks and a worked example.
17 September 2026Read article
Creator commerce: the complete guide from influence to revenue
Creator commerce: the complete guide from influence to revenue. Explore demand signal, creator-product fit, offer logic, with practical steps, evidence checks and a worked example.
14 September 2026Read article
Landing pages for creator traffic: how to preserve context and increase conversion
Landing pages for creator traffic: how to preserve context and increase conversion. Explore path to purchase, attribution design, margin check, with practical steps, evidence checks and a worked example.
12 September 2026Read article
The creator-led social commerce funnel: from discovery to repeat purchase
The creator-led social commerce funnel: from discovery to repeat purchase. Explore offer logic, path to purchase, attribution design, with practical steps, evidence checks and a worked example.
10 September 2026Read article
How to design an affiliate programme creators actually want to join
How to design an affiliate programme creators actually want to join. Explore creator-product fit for design an affiliate programme creators actually want to join, offer logic, path to purchase, with practical steps, evidence checks and a worked example.
7 September 2026Read article
From creator sale to customer relationship: connecting campaigns to CRM and retention"
Learn from creator sale to customer relationship. Get the key sequence, decision criteria, evidence checks and limits needed to make a defensible marketing decision.
4 September 2026Read article
About the journal
Signals for marketing as it is now.
CDM is an independent marketing media journal reporting on visibility, content creation, AI visibility, and relevance in the context of today’s economy.
The publication is handled by leading marketing experts who turn fast-moving signals into clear, useful guidance.
About CDMThe journalCurrent thinking.
Current thinking.
Useful practice.
Expert-led analysis, clear frameworks, and grounded guidance for marketing decisions being made now.
17 articles
Who Owns the Customer Data Generated by a Creator Campaign?
Map who may collect, access, use, share, retain and delete creator-campaign customer data across platforms, forms, agencies and CRMs, with clear controls.
18 October 2026Read article
How Do You Calculate Refund-Adjusted Affiliate Revenue in Shopify or Stripe?
Calculate affiliate revenue from settled payments, refunds and reversals with a transaction ledger, worked formula, QA tests and payout controls.
10 October 2026Read article
How Do You Measure Creator Cohorts and Repeat Purchase With Shopify and Klaviyo?
Measure creator cohorts across Shopify and Klaviyo with stable identity, refund-aware value curves, repeat-purchase formulas, QA and decisions.
10 October 2026Read article
How Do You Govern Lifecycle Stages for Creator Leads in HubSpot?
Govern creator-sourced leads in HubSpot with explicit stage rules, source fields, reset controls, QA tests, sales reconciliation and audit records.
10 October 2026Read article
How Do You Correct a Wrong Price or Offer Published Across Multiple Channels?
A cross-channel runbook for stopping a pricing error, finding affected buyers, choosing remediation and proving that every offer was corrected.
4 October 2026Read article
What Does the Fashion Nova FTC Case Teach About Review Governance?
A detailed, fact-checked Fashion Nova case analysis with controls for review intake, moderation, publication, ratings, exceptions and audit records.
2 October 2026Read article
How Does Sephora Connect Community Content to Loyalty and Commerce?
See how Sephora responsibly links member identity, community participation, shoppable content and rewards, with a practical triangle for retail teams.
1 October 2026Read article
Product seeding without waste: a responsible creator sampling framework
Product seeding without waste: a responsible creator sampling framework. Explore demand signal, creator-product fit, offer logic, with practical steps, evidence checks and a worked example.
27 September 2026Read article
How to compensate creators: flat fees, commission, licensing and hybrid models
How to compensate creators: flat fees, commission, licensing and hybrid models. Explore scale boundary for compensate creators, demand signal, creator-product fit, with practical steps, evidence checks and a worked example.
24 September 2026Read article
Creator storefronts and curated collections: building a persistent sales channel
Creator storefronts and curated collections: building a persistent sales channel. Explore retention signal, scale boundary, demand signal, with practical steps, evidence checks and a worked example.
22 September 2026Read article
Live shopping strategy: when real-time creator commerce makes sense
Live shopping strategy: when real-time creator commerce makes sense. Explore margin check, retention signal, scale boundary, with practical steps, evidence checks and a worked example.
19 September 2026Read article
Creator links and discount codes: what they measure-and what they miss
Creator links and discount codes: what they measure-and what they miss. Explore attribution design, margin check, retention signal, with practical steps, evidence checks and a worked example.
17 September 2026Read article
Creator commerce: the complete guide from influence to revenue
Creator commerce: the complete guide from influence to revenue. Explore demand signal, creator-product fit, offer logic, with practical steps, evidence checks and a worked example.
14 September 2026Read article
Landing pages for creator traffic: how to preserve context and increase conversion
Landing pages for creator traffic: how to preserve context and increase conversion. Explore path to purchase, attribution design, margin check, with practical steps, evidence checks and a worked example.
12 September 2026Read article
The creator-led social commerce funnel: from discovery to repeat purchase
The creator-led social commerce funnel: from discovery to repeat purchase. Explore offer logic, path to purchase, attribution design, with practical steps, evidence checks and a worked example.
10 September 2026Read article
How to design an affiliate programme creators actually want to join
How to design an affiliate programme creators actually want to join. Explore creator-product fit for design an affiliate programme creators actually want to join, offer logic, path to purchase, with practical steps, evidence checks and a worked example.
7 September 2026Read article
From creator sale to customer relationship: connecting campaigns to CRM and retention"
Learn from creator sale to customer relationship. Get the key sequence, decision criteria, evidence checks and limits needed to make a defensible marketing decision.
4 September 2026Read article