Marketing for the present-day consumer.

How Do You Build a Claim Evidence Register for Marketing Content?

Build a claim evidence register that controls approved meaning, source fit, scope, owner, review date, active uses, changes and retirement evidence.

What Should a Marketing Team Do When a Critical Tool Fails on Launch Day?

Use a launch-day continuity ladder to protect customer promises, data integrity and decision records before switching channels or restoring convenience.

24 October 2026Read article

How Do You Plan an Exit From an AI Marketing Vendor Without Losing Data or Workflows?

Plan an AI marketing vendor exit by testing export completeness, deletion evidence, replacement portability and launch continuity before dependency deepens.

23 October 2026Read article

How Do You Build a Data-Risk Register for Marketing AI Tools?

Build a marketing AI data-risk register that maps each task to data class, vendor processing, retention, controls, reviewer and verified deletion evidence.

What Should a Marketing AI Incident Runbook Include?

Build a marketing AI incident runbook covering detection, containment, correction, notification, evidence and process repair with named decision owners.

How Do You Score a Marketing Automation Boundary by Harm and Reversibility?

Score marketing automation by plausible harm and ease of reversal, then assign a bounded authority level with evidence, review and stop conditions.

What Should a Small Team Document—and What Can Stay Informal?

Decide what a small marketing team must document using consequence, repetition, dispute and reversibility tests, with templates and cost scenarios.

How Do You Reset an Overloaded Marketing Operation in 30 Days?

Reset an overloaded marketing operation in 30 days by stopping work, simplifying flow and rebuilding controls, with a costed daily schedule.

Should a Small Team Hire an Analyst, Marketing Operator or Contractor First?

Choose an analyst, marketing operator or contractor by the binding constraint, with output tests, cost scenarios and a 30-day hiring router.

How Do You Remove a Founder Approval Bottleneck From Marketing?

Remove founder approval delays with a delegation ladder, reversible decision limits, evidence rules, stop conditions and a costed four-week test.

What Marketing Tools Does a Five-Person Team Actually Need?

Choose a five-person marketing stack by indispensable jobs, failure cost and total ownership, with a current dated pricing grid and removal tests.

What Should a 45-Minute Weekly Marketing Review Actually Decide?

Turn a 45-minute marketing review into a decision forum with an admission filter, costed agenda, written records and a worked weekly example.

How Should a Five-Person Marketing Team Divide Roles and Decisions?

Divide a five-person marketing team into clear seats, single decision owners and capped work, with capacity assumptions and a costed weekly example.

18 October 2026Read article

How Can a Solo Marketer Run a Weekly Operating System in 90 Minutes?

Run a 90-minute solo marketing control window with a triage board, costed agenda, capacity rules, four-week simulation and exception decisions.

How Do You Build a Marketing Approval Trail With Microsoft Lists and Power Automate?

Build a Microsoft Lists and Power Automate approval trail with exact fields, append-only evidence, role boundaries, exception tests and a worked item.

How Do You Turn Slack Marketing Decisions Into Durable Records?

Convert Slack decisions into durable records with a precise schema, workflow trigger, permissions, retention controls, retrieval test and worked example.

How Do You Add Human Approval Before Zapier or Make Publishes Marketing Content?

Add a recoverable human gate before Zapier or Make publishes content, with record fields, role controls, timeout tests and a worked release example.

How Do You Build a Campaign Decision Log in HubSpot?

Configure a HubSpot campaign decision log with exact object fields, associations, permissions, workflow gates, failure tests and a worked record.

How Do You Build a Marketing Evidence and Claims Register in Notion?

Build a Notion claims register with exact fields, relations, permissions, review gates, failure tests and an implementation-ready example record.

How Do You Correct One False Claim Across Website, Email, Social and Creator Content?

A multi-channel recall method for locating every derivative of a false claim, correcting affected audiences and proving that reuse has stopped.

What Should You Do When an Unapproved AI-Generated Claim Goes Live?

A response ladder for stopping an AI-generated marketing claim, verifying evidence, correcting derivatives and restarting automation safely.

How Do You Propagate a Consent Withdrawal Across a Marketing Stack?

A system-by-system workflow for receiving, propagating, testing and proving consent withdrawal across CRM, audiences, analytics and activation tools.

4 October 2026Read article

What Should a Marketing Team Do in the First Hour of a Public Campaign Failure?

A minute-by-minute response protocol for stopping campaign exposure, preserving evidence, assigning authority and preparing an accurate correction.

How Can a Growth Metric Become a Governance Failure?

A documented Wells Fargo case analysis and diagnostic for finding when targets, incentives, gaming and weak challenge corrupt a growth metric.

What Does Dieselgate Teach Marketers About Claims Governance?

A documented Dieselgate analysis and traceable test for ensuring environmental claims match product operation, real-world evidence and accountable controls.

What Does the Sonos App Launch Teach About Marketing a Broken Customer Experience?

A documented Sonos app case study and launch meter for testing whether product promises, customer tasks, support and rollback are ready for promotion.

What Does the BetterHelp FTC Case Teach About Marketing Data Boundaries?

A fact-checked BetterHelp case analysis and audit for aligning privacy promises, advertising data flows, consent, retention and third-party controls.

1 October 2026Read article

Why Do Marketing Campaigns Fail Even When the Strategy Looks Sound?

A diagnostic for finding whether ownership, evidence, handoffs, measurement or correction—not strategy—is causing a marketing campaign to fail.

How Should You Analyze a Marketing Success Story Before Copying It?

Use this evidence-transfer screen to test confidently whether a case study's mechanism, inputs, constraints and failure conditions fit your business.

The state of creator-led, AI-discovered marketing: CDM annual report

The state of creator-led, AI-discovered marketing: CDM annual report. Explore data permission, automation boundary, human owner, with practical steps, evidence checks and a worked example.

The future of trust in AI marketing: what brands should prepare for now

The future of trust in AI marketing: what brands should prepare for now. Explore data permission, automation boundary, human owner, with practical steps, evidence checks and a worked example.

How to measure marketing trust: signals, surveys and behavioural evidence

How to measure marketing trust: signals, surveys and behavioural evidence. Explore customer consequence for measure marketing trust, data permission, automation boundary, with practical steps, evidence checks and a worked example.

How CDM will benchmark creator-led and AI-discovered marketing

How CDM will benchmark creator-led and AI-discovered marketing. Explore correction path, customer consequence, data permission, with practical steps, evidence checks and a worked example.

Brand safety versus creator independence: negotiating the real trade-offs

Brand safety versus creator independence: negotiating the real trade-offs. Explore correction path, customer consequence, data permission, with practical steps, evidence checks and a worked example.

A practical experimentation system for modern marketing teams

A practical experimentation system for modern marketing teams. Explore monitoring signal, correction path, customer consequence, with practical steps, evidence checks and a worked example.

How brands can protect creator authenticity as partnerships scale

How brands can protect creator authenticity as partnerships scale. Explore monitoring signal, correction path, customer consequence, with practical steps, evidence checks and a worked example.

Marketing in zero-click journeys: creating value before the website visit

Marketing in zero-click journeys: creating value before the website visit. Explore disclosure choice, monitoring signal, correction path, with practical steps, evidence checks and a worked example.

Synthetic media and deepfake disclosures: a marketer’s decision framework

Synthetic media and deepfake disclosures: a marketer’s decision framework. Explore disclosure choice, monitoring signal, correction path, with practical steps, evidence checks and a worked example.

First-party audience strategy: connecting creators, email and community

First-party audience strategy: connecting creators, email and community. Explore evidence requirement, disclosure choice, monitoring signal, with practical steps, evidence checks and a worked example.

Algorithmic bias in marketing: where it enters and how teams can respond

Algorithmic bias in marketing: where it enters and how teams can respond. Explore evidence requirement, disclosure choice, monitoring signal, with practical steps, evidence checks and a worked example.

Building a modern content supply chain without creating commodity content

Building a modern content supply chain without creating commodity content. Explore human owner, evidence requirement, disclosure choice, with practical steps, evidence checks and a worked example.

Responsible personalisation: creating relevance without crossing into manipulation

Responsible personalisation: creating relevance without crossing into manipulation. Explore human owner, evidence requirement, disclosure choice, with practical steps, evidence checks and a worked example.

15 September 2026Read article

Trust in creator-led and AI-driven marketing: a practical guide for brands

Trust in creator-led and AI-driven marketing: a practical guide for brands. Explore customer consequence, data permission, automation boundary, with practical steps, evidence checks and a worked example.

The real benefits of AI in marketing-and the operating conditions required

The real benefits of AI in marketing-and the operating conditions required. Explore automation boundary, human owner, evidence requirement, with practical steps, evidence checks and a worked example.

How brands should disclose meaningful AI use in marketing content

How brands should disclose meaningful AI use in marketing content. Explore automation boundary, human owner, evidence requirement, with practical steps, evidence checks and a worked example.

9 September 2026Read article

How to design a marketing team for creator-led growth and AI discovery

How to design a marketing team for creator-led growth and AI discovery. Explore data permission for design a marketing team for creator-led growth and ai discovery, automation boundary, human owner, with practical steps, evidence checks and a worked example.

8 September 2026Read article

Creator sponsorship disclosures: how to be clear without breaking the content

Creator sponsorship disclosures: how to be clear without breaking the content. Explore data permission, automation boundary, human owner, with practical steps, evidence checks and a worked example.

6 September 2026Read article

The contemporary marketing operating system: creators, AI, data and human judgment

The contemporary marketing operating system: creators, AI, data and human judgment. Explore customer consequence, data permission, automation boundary, with practical steps, evidence checks and a worked example.

3 September 2026Read article

The African creator economy opportunity: local trust, languages and global discovery"

From one-off posts to creator partnerships that compound explained with practical steps, evidence checks, decision rules and the limits that change the answer.

About the journal

Signals for marketing as it is now.

CDM is an independent marketing media journal reporting on visibility, content creation, AI visibility, and relevance in the context of today’s economy.

The publication is handled by leading marketing experts who turn fast-moving signals into clear, useful guidance.

About CDM

The journal

Current thinking.
Useful practice.

Expert-led analysis, clear frameworks, and grounded guidance for marketing decisions being made now.

49 articles

How Do You Build a Claim Evidence Register for Marketing Content?

Build a claim evidence register that controls approved meaning, source fit, scope, owner, review date, active uses, changes and retirement evidence.

What Should a Marketing Team Do When a Critical Tool Fails on Launch Day?

Use a launch-day continuity ladder to protect customer promises, data integrity and decision records before switching channels or restoring convenience.

24 October 2026Read article

How Do You Plan an Exit From an AI Marketing Vendor Without Losing Data or Workflows?

Plan an AI marketing vendor exit by testing export completeness, deletion evidence, replacement portability and launch continuity before dependency deepens.

23 October 2026Read article

How Do You Build a Data-Risk Register for Marketing AI Tools?

Build a marketing AI data-risk register that maps each task to data class, vendor processing, retention, controls, reviewer and verified deletion evidence.

What Should a Marketing AI Incident Runbook Include?

Build a marketing AI incident runbook covering detection, containment, correction, notification, evidence and process repair with named decision owners.

How Do You Score a Marketing Automation Boundary by Harm and Reversibility?

Score marketing automation by plausible harm and ease of reversal, then assign a bounded authority level with evidence, review and stop conditions.

What Should a Small Team Document—and What Can Stay Informal?

Decide what a small marketing team must document using consequence, repetition, dispute and reversibility tests, with templates and cost scenarios.

How Do You Reset an Overloaded Marketing Operation in 30 Days?

Reset an overloaded marketing operation in 30 days by stopping work, simplifying flow and rebuilding controls, with a costed daily schedule.

Should a Small Team Hire an Analyst, Marketing Operator or Contractor First?

Choose an analyst, marketing operator or contractor by the binding constraint, with output tests, cost scenarios and a 30-day hiring router.

How Do You Remove a Founder Approval Bottleneck From Marketing?

Remove founder approval delays with a delegation ladder, reversible decision limits, evidence rules, stop conditions and a costed four-week test.

What Marketing Tools Does a Five-Person Team Actually Need?

Choose a five-person marketing stack by indispensable jobs, failure cost and total ownership, with a current dated pricing grid and removal tests.

What Should a 45-Minute Weekly Marketing Review Actually Decide?

Turn a 45-minute marketing review into a decision forum with an admission filter, costed agenda, written records and a worked weekly example.

How Should a Five-Person Marketing Team Divide Roles and Decisions?

Divide a five-person marketing team into clear seats, single decision owners and capped work, with capacity assumptions and a costed weekly example.

18 October 2026Read article

How Can a Solo Marketer Run a Weekly Operating System in 90 Minutes?

Run a 90-minute solo marketing control window with a triage board, costed agenda, capacity rules, four-week simulation and exception decisions.

How Do You Build a Marketing Approval Trail With Microsoft Lists and Power Automate?

Build a Microsoft Lists and Power Automate approval trail with exact fields, append-only evidence, role boundaries, exception tests and a worked item.

How Do You Turn Slack Marketing Decisions Into Durable Records?

Convert Slack decisions into durable records with a precise schema, workflow trigger, permissions, retention controls, retrieval test and worked example.

How Do You Add Human Approval Before Zapier or Make Publishes Marketing Content?

Add a recoverable human gate before Zapier or Make publishes content, with record fields, role controls, timeout tests and a worked release example.

How Do You Build a Campaign Decision Log in HubSpot?

Configure a HubSpot campaign decision log with exact object fields, associations, permissions, workflow gates, failure tests and a worked record.

How Do You Build a Marketing Evidence and Claims Register in Notion?

Build a Notion claims register with exact fields, relations, permissions, review gates, failure tests and an implementation-ready example record.

How Do You Correct One False Claim Across Website, Email, Social and Creator Content?

A multi-channel recall method for locating every derivative of a false claim, correcting affected audiences and proving that reuse has stopped.

What Should You Do When an Unapproved AI-Generated Claim Goes Live?

A response ladder for stopping an AI-generated marketing claim, verifying evidence, correcting derivatives and restarting automation safely.

How Do You Propagate a Consent Withdrawal Across a Marketing Stack?

A system-by-system workflow for receiving, propagating, testing and proving consent withdrawal across CRM, audiences, analytics and activation tools.

4 October 2026Read article

What Should a Marketing Team Do in the First Hour of a Public Campaign Failure?

A minute-by-minute response protocol for stopping campaign exposure, preserving evidence, assigning authority and preparing an accurate correction.

How Can a Growth Metric Become a Governance Failure?

A documented Wells Fargo case analysis and diagnostic for finding when targets, incentives, gaming and weak challenge corrupt a growth metric.

What Does Dieselgate Teach Marketers About Claims Governance?

A documented Dieselgate analysis and traceable test for ensuring environmental claims match product operation, real-world evidence and accountable controls.

What Does the Sonos App Launch Teach About Marketing a Broken Customer Experience?

A documented Sonos app case study and launch meter for testing whether product promises, customer tasks, support and rollback are ready for promotion.

What Does the BetterHelp FTC Case Teach About Marketing Data Boundaries?

A fact-checked BetterHelp case analysis and audit for aligning privacy promises, advertising data flows, consent, retention and third-party controls.

1 October 2026Read article

Why Do Marketing Campaigns Fail Even When the Strategy Looks Sound?

A diagnostic for finding whether ownership, evidence, handoffs, measurement or correction—not strategy—is causing a marketing campaign to fail.

How Should You Analyze a Marketing Success Story Before Copying It?

Use this evidence-transfer screen to test confidently whether a case study's mechanism, inputs, constraints and failure conditions fit your business.

The state of creator-led, AI-discovered marketing: CDM annual report

The state of creator-led, AI-discovered marketing: CDM annual report. Explore data permission, automation boundary, human owner, with practical steps, evidence checks and a worked example.

The future of trust in AI marketing: what brands should prepare for now

The future of trust in AI marketing: what brands should prepare for now. Explore data permission, automation boundary, human owner, with practical steps, evidence checks and a worked example.

How to measure marketing trust: signals, surveys and behavioural evidence

How CDM will benchmark creator-led and AI-discovered marketing

How CDM will benchmark creator-led and AI-discovered marketing. Explore correction path, customer consequence, data permission, with practical steps, evidence checks and a worked example.

Brand safety versus creator independence: negotiating the real trade-offs

Brand safety versus creator independence: negotiating the real trade-offs. Explore correction path, customer consequence, data permission, with practical steps, evidence checks and a worked example.

A practical experimentation system for modern marketing teams

A practical experimentation system for modern marketing teams. Explore monitoring signal, correction path, customer consequence, with practical steps, evidence checks and a worked example.

How brands can protect creator authenticity as partnerships scale

How brands can protect creator authenticity as partnerships scale. Explore monitoring signal, correction path, customer consequence, with practical steps, evidence checks and a worked example.

Marketing in zero-click journeys: creating value before the website visit

Marketing in zero-click journeys: creating value before the website visit. Explore disclosure choice, monitoring signal, correction path, with practical steps, evidence checks and a worked example.

Synthetic media and deepfake disclosures: a marketer’s decision framework

Synthetic media and deepfake disclosures: a marketer’s decision framework. Explore disclosure choice, monitoring signal, correction path, with practical steps, evidence checks and a worked example.

First-party audience strategy: connecting creators, email and community

Algorithmic bias in marketing: where it enters and how teams can respond

Building a modern content supply chain without creating commodity content

Building a modern content supply chain without creating commodity content. Explore human owner, evidence requirement, disclosure choice, with practical steps, evidence checks and a worked example.

Responsible personalisation: creating relevance without crossing into manipulation

15 September 2026Read article

Trust in creator-led and AI-driven marketing: a practical guide for brands

The real benefits of AI in marketing-and the operating conditions required

The real benefits of AI in marketing-and the operating conditions required. Explore automation boundary, human owner, evidence requirement, with practical steps, evidence checks and a worked example.

How brands should disclose meaningful AI use in marketing content

How brands should disclose meaningful AI use in marketing content. Explore automation boundary, human owner, evidence requirement, with practical steps, evidence checks and a worked example.

9 September 2026Read article

How to design a marketing team for creator-led growth and AI discovery

8 September 2026Read article

Creator sponsorship disclosures: how to be clear without breaking the content

Creator sponsorship disclosures: how to be clear without breaking the content. Explore data permission, automation boundary, human owner, with practical steps, evidence checks and a worked example.

6 September 2026Read article

The contemporary marketing operating system: creators, AI, data and human judgment