How Do You Check Whether a Marketing Statistic Is Safe to Publish?
Verify a marketing statistic's source, population, period, measure, denominator, method, uncertainty, comparison and wording before publication.
26 October 2026Read article
Independent marketing media journal
Marketing for the present-day consumer.
Founded in New York City and now based in Shoreditch, London, CDM follows the marketing signals shaped by current realities and the economy.
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26 October 2026 / 8 minHow Do You Check Whether a Marketing Statistic Is Safe to Publish?
Verify a marketing statistic's source, population, period, measure, denominator, method, uncertainty, comparison and wording before publication.
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What Guardrails Should Control Automated Marketing Budget Changes?
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Reconcile ad platforms, GA4, CRM and finance by aligning definitions, time, identity and adjustments, then classify residuals without forcing equality.
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How Do You Add Self-Reported Attribution to a CRM Without Polluting the Data?
Add self-reported attribution to CRM records with separate raw and coded fields, versioned rules, QA, privacy controls and signal reconciliation.
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How Do You Configure Salesforce Campaign Influence Rules Finance Can Audit?
Configure Salesforce campaign influence with traceable eligibility, association, weighting, versioning, QA tests and finance reconciliation.
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How Do You Design a Looker Studio Dashboard That Changes a Decision?
Design a Looker Studio dashboard around one decision, with governed metrics, diagnostic views, QA tests, caveats, accountable actions and release controls.
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How Do You Build a Marketing Measurement Warehouse With GA4 and BigQuery?
Build a GA4 and BigQuery warehouse with an event contract, tested transformations, identity limits, cost controls and decision-ready marts for teams.
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How Do You Connect Marketing Decisions to Revenue in Salesforce?
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How Do You Recover When Campaign Tracking Breaks Mid-Launch?
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The value of creator content beyond media impressions
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Brand lift for creator campaigns: survey design, baselines and common errors
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Creator marketing measurement: the complete framework for accountable growth
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Incrementality in creator marketing: how to estimate what would not have happened otherwise
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Creator marketing KPIs by funnel stage: what to measure and why
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A practical experiment library for creator marketing teams"
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About the journal
Signals for marketing as it is now.
CDM is an independent marketing media journal reporting on visibility, content creation, AI visibility, and relevance in the context of today’s economy.
The publication is handled by leading marketing experts who turn fast-moving signals into clear, useful guidance.
About CDMThe journalCurrent thinking.
Current thinking.
Useful practice.
Expert-led analysis, clear frameworks, and grounded guidance for marketing decisions being made now.
21 articles
How Do You Check Whether a Marketing Statistic Is Safe to Publish?
Verify a marketing statistic's source, population, period, measure, denominator, method, uncertainty, comparison and wording before publication.
26 October 2026Read article
What Guardrails Should Control Automated Marketing Budget Changes?
Control automated ad budget changes with data-quality gates, exposure and velocity caps, anomaly stops, logged overrides and a finance-approved recovery path.
24 October 2026Read article
Why Do Ad Platforms, GA4, CRM and Finance Disagree—and How Do You Reconcile Them?
Reconcile ad platforms, GA4, CRM and finance by aligning definitions, time, identity and adjustments, then classify residuals without forcing equality.
11 October 2026Read article
How Do You Add Self-Reported Attribution to a CRM Without Polluting the Data?
Add self-reported attribution to CRM records with separate raw and coded fields, versioned rules, QA, privacy controls and signal reconciliation.
11 October 2026Read article
How Do You Build a Customer-Question Event Taxonomy in Segment?
Build a Segment tracking taxonomy around customer questions, answer paths and outcomes, with event schemas, SQL, validation and destination QA.
11 October 2026Read article
How Do You Configure Salesforce Campaign Influence Rules Finance Can Audit?
Configure Salesforce campaign influence with traceable eligibility, association, weighting, versioning, QA tests and finance reconciliation.
10 October 2026Read article
How Do You Design a Looker Studio Dashboard That Changes a Decision?
Design a Looker Studio dashboard around one decision, with governed metrics, diagnostic views, QA tests, caveats, accountable actions and release controls.
9 October 2026Read article
How Do You Build a Marketing Measurement Warehouse With GA4 and BigQuery?
Build a GA4 and BigQuery warehouse with an event contract, tested transformations, identity limits, cost controls and decision-ready marts for teams.
9 October 2026Read article
How Do You Connect Marketing Decisions to Revenue in Salesforce?
Join Salesforce campaign decisions to opportunities with explicit attribution rules, finance definitions, permissions, reconciliation and a worked record.
7 October 2026Read article
How Do You Repair a Landing-Page-to-CRM Handoff That Stops Recording Leads?
A fault-tree and reconciliation process for restoring lead capture, recovering valid submissions and preventing duplicates after an integration outage.
6 October 2026Read article
How Do You Recover When Campaign Tracking Breaks Mid-Launch?
A reconstruction method for restoring campaign measurement, separating incompatible data periods and making decisions with explicit uncertainty.
5 October 2026Read article
Creator marketing ROI: a transparent formula, worked example and limitations
Creator marketing ROI: a transparent formula, worked example and limitations. Explore decision question, baseline, signal map, with practical steps, evidence checks and a worked example.
27 September 2026Read article
How to build a creator campaign dashboard executives will trust
How to build a creator campaign dashboard executives will trust. Explore decision record for build a creator campaign dashboard executives will trust, decision question, baseline, with practical steps, evidence checks and a worked example.
25 September 2026Read article
The value of creator content beyond media impressions
The value of creator content beyond media impressions. Explore economic translation, decision record, decision question, with practical steps, evidence checks and a worked example.
22 September 2026Read article
Brand lift for creator campaigns: survey design, baselines and common errors
Brand lift for creator campaigns: survey design, baselines and common errors. Explore incrementality check, economic translation, decision record, with practical steps, evidence checks and a worked example.
20 September 2026Read article
How to measure creator influence in dark social and AI-assisted journeys
How to measure creator influence in dark social and AI-assisted journeys. Explore attribution boundary for measure creator influence in dark social and ai-assisted journeys, incrementality check, economic translation, with practical steps, evidence checks and a worked example.
17 September 2026Read article
Creator marketing measurement: the complete framework for accountable growth
Creator marketing measurement: the complete framework for accountable growth. Explore decision question, baseline, signal map, with practical steps, evidence checks and a worked example.
14 September 2026Read article
Creator attribution with links, codes, pixels and post-purchase surveys
Creator attribution with links, codes, pixels and post-purchase surveys. Explore data quality, attribution boundary, incrementality check, with practical steps, evidence checks and a worked example.
12 September 2026Read article
Incrementality in creator marketing: how to estimate what would not have happened otherwise
Incrementality in creator marketing: how to estimate what would not have happened otherwise. Explore signal map, data quality, attribution boundary, with practical steps, evidence checks and a worked example.
10 September 2026Read article
Creator marketing KPIs by funnel stage: what to measure and why
Creator marketing KPIs by funnel stage: what to measure and why. Explore baseline, signal map, data quality, with practical steps, evidence checks and a worked example.
7 September 2026Read article
A practical experiment library for creator marketing teams"
A practical experiment library for creator marketing teams explained with practical steps, evidence checks, decision rules and the limits that change the answer.
4 September 2026Read article