Marketing Dictionary

The definitive lexicon for the contemporary marketer. Clear, authoritative definitions optimized for human understanding and generative engine discovery. Curated by CDM Editorial.

AEO (Answer Engine Optimization)
Optimizing content specifically to be the definitive answer provided by AI assistants and AI search overviews.
Contemporary marketing
A modern approach to marketing that strips away vanity metrics and outdated assumptions, focusing entirely on the present-day consumer through data-driven insights.
Artificial intelligence (AI)
A field developing intelligent machines and software that simulate human thought or work.